Dookoom’s The Worst Thing Video Has Less Impact Than Expected

The recently released Dookoom video for The Worst Thing has had less of an impact than when the song was originally released. Russell Grant breaks down why he thinks that is.

 

 

DOOKOOM, Cape Town’s outspoken, controversial, and much-misunderstood hip-hop group have finally released a video for their 2015 track “The Worst Thing” ft. David Banner. It seems to have taken them a while to drop this video, for what reason I can’t seem to fathom. When the song was dropped in 2015 it created quite a stir on social media. The video drop appears to have elicited a far quieter response, and it’s easy to see why. By now, most people who care have heard the song, and as far as the video goes it doesn’t add a great deal to our understanding and response to it.

 

DOOKOOM has always, at least for me, been a band whose visual aspects have been on par with their sonic attributes. Always visceral and unashamed, their videos bolster the dark, malignant forces present in their lyrics, offering their audience extra layers of understanding and emotive force. For “The Worst Thing”, the video feels as if it were slapped together simply for the sake of having a video to go along with it. It could have been a lyric video, and it would’ve felt more apt.

 

The video is basically 2 white guys tied up on chairs surrounded by people dancing (rather lack lustre-ly) and threatening them. That is pretty much it, save for a few seconds of archived Apartheid-era footage spliced in.

 

This video might have worked well when the song was initially released, playing off of the controversial lyrics and augmenting their impact with shots of the white captives. Unfortunately, releasing the video 2 years later only makes it feel passe. While the narrative is no less relevant than it was 2 years ago, I feel like the discourse has become a little more nuanced since then, leaving the heavy handed imagery of the video feeling slightly redundant.

 

I’m a big fan of DOOKOOM and their videos, especially “Larney Jou Poes”, which harnessed a great deal more, symbolically. Unfortunately, their latest offering leaves me cold.    

 

 

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